LEGACY, a large entrepreneurship and brand extension plan for student-athletes at DePaul University, will soon allow Blue Demon student-athletes to purchase Name, Image ultimately, and Likeness (NIL) law provisionally slated to go into force in Illinois on July 1, 2021.
This unfinished law and possible NCAA rule modifications would allow student-athletes to receive payment to use their name, image, and likeness related to non-student-athletes.
“As ordinances about the student-athlete involvement improve, DePaul Athletics is stable in helping our scholars to develop their personal brand, improve their financial knowledge and create yet another pathway to reach their ultimate goals,” said Director of Athletics DeWayne Peevy.
“Nationwide distinguished education from DePaul’s Driehaus College of Business, College of Communication and Coleman Entrepreneurship Center joined with the endless possibilities the city of Chicago provides, uniquely placed DePaul to create an impression. We entirely welcome NIL as it helps our ‘students-first’ benefits and joins with DePaul’s purpose to develop alumni to be strong in their preferred fields and tools of change during their lives.”
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LEGACY will give student-athletes coaching on NIL law developments, digital agents to evaluate their brand, and different educative possibilities from industry specialists.
In connection with DePaul University’s award-winning Driehaus College of Business and College of Communication, LEGACY will present different training possibilities that examine the junction of athletics and business. Known nationwide for their interdisciplinary appearance and hands-on learning chances with Chicago’s expert sports groups, both universities offer industry-leading curricula, including degrees in Sports Business (BSB) and Sports Communication (BA).
LEGACY will leverage existing programs from these courses as well as present new training possibilities focused on four educational support:
- Financial Literacy
- Brand Management
- Social Media Strategy
“The Driehaus College of Business looks ahead to serving our student-athletes shine off the bench as well as on it,” stated Thomas Donley, interim dean of the Driehaus College of Business.
“We’ll develop their entrepreneurial and games business abilities and knowledge through tailored workshops guided by our staff specialists in these areas, as well as support student-athletes to contemplate getting a business minor, a functional and marketable extension to any DePaul major.”
This unique business with DePaul’s Driehaus College of Business, College of Communication, and Coleman Entrepreneurship Center places DePaul Athletics amongst the nation’s leading active branches nationwide to join in such a strong school collaboration.
Through LEGACY, the brand-building program INFLCR will also increase its freshly declared partnership with the Blue Demons.
In extension to assisting as the department’s content management program, INFLCR Plus will give:
- Educational assistance.
- Added social media analysis devices.
- Fair business value evaluations.
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