Krasnodar continues to amaze football Russia. The club has already acquired a unique stadium, a unique academy and its own philosophy. And now it also sets the bar in promoting the club brand to new heights with the support of the title partner of Winline – Krasnodar decided to present its new uniform in a way that no one else in Russia has done before.
In general, it was even predictable: the club’s new uniform is really stylish and modern, it just asks to show it brighter. And in Krasnodar they found a way – in collaboration with the renowned Italian fashion photographer Dario Bologna, the club prepared a unique project that proves that uniforms can be integrated into everyday wardrobe.
By the way, the choice of the photographer was not accidental: Bologna is known not only for its numerous works in fashion photography, but also for its original projects with the best football players in the world – Gianluigi Buffon, Giorgio Chiellini or Neymar. He is also a Juventus fan and has worked for his beloved club several times. But the offer of Krasnodar seemed attractive to him – Bologna quickly found a source of inspiration in his work with black and green.
“For me, this is the first experience of working with a Russian club, but it is very symbolic that a bull is depicted inside the logo of the Krasnodar team, just like the Turin team,” the Italian stressed.
The main idea of the project was to show that the FC Krasnodar uniform can be worn not only at the stadium, but also in everyday life.
“I was very inspired by the fact that there are real loyal fans around Krasnodar and a leadership that gives people the opportunity to be involved in the life of the club. The stadium, the park around it, the matches – everything is done at a very decent level. Thanks to this project, I realized that even an audience that is far from it can be brought closer to football, ”says Bologna.
At the same time, the Italian photographer approached the solution of his task in an extraordinary way. Many thought that he would suggest using the views of the beautiful Krasnodar stadium, which is faced with Carrara marble and generally has a clear Italian accent. But Bologna judged differently.
The main idea of the unique fashion project of Krasnodar and the title partner of Winline was the idea that uniform is not just sports equipment, it is also a way of self-expression. It can be worn to social events, museums and even theaters. Dario Bologna’s pictures show that Krasnodar T-shirts can be interestingly combined with different wardrobe in a variety of conditions. For a restaurant visit, you can complement it with a bolero with hyper-volume sleeves or a vinyl jacket, and for a trip to the museum – an aristocratic trench coat. It is this combination that looks fresh and without unnecessary retro aesthetics on one of the heroes of the photo project. The play with accents deserves special attention: with the addition of accessories, sparkling textures and massive accessories, the T-shirt comes to the fore, becoming the main character of the image.
The form is available at ru.puma.com, shop.fckrasnodar.ru, as well as in the brand’s stores in the city of Krasnodar and in the club’s official fan-shops.
LLC “PUMA-RUS”, Moscow, 125171, Leningradskoe shosse, 16A, p. 1; OGRN 1037739062240
LLC “Football club” Krasnodar “, 350002, Krasnodar region, Krasnodar, st. Levanevskogo, 185, OGRN 1142300003658